Surf Odyssey

Gestalten are firing on all cylinders at the moment. I’ve been a fan of the German publisher ever since I ran a Waterstones art section a good sixteen years ago but just recently it seems that almost every month they’re publishing some gorgeous photographic volume that I really cannot resist buying.

Let’s reinvent the bookshop

Several design teams were asked to reinvent the bookshop:

Their analysis was stark: “Design on its own will not save the bookshop.” But Roberts was undaunted. “If you leave the model as it is and redecorate, nothing’s going to change. The solution needs to be much more fundamental: informed, strategic and daring.” The bookshop, as Gensler saw it, had to anticipate every sort of literary need, from grabbing a paperback or download, to relaxed browsing, personally tailored reading-lists, self-publishing, book clubs, author events and even an enhanced experience of reading a book in the bookish equivalent of a flotation tank.

and

Roberts and Tollit also produce diagrams showing the concept as “a kit of parts” to “plug in and play” according to location and audience. At a railway station, tl;dr might be just a download-and-vending wall. In a hipster neighbourhood such as Hoxton or Williamsburg, it might feel more like a club. “It can grow, shrink and respond to the way people are shopping the store or it could pop up elsewhere.” Putting a tl;dr vending machine at the end of Brighton Pier, for example, where it would sell “Brighton Rock”, and promote the nearest fully equipped store. (emphasis mine)

 

Let’s reinvent the bookshop via Intelligent Life